GenAmerica

GenAmerica Financial is a financial services organization serving a nationwide network of independent, professional, insurance-based advisors who help individuals and businesses address their financial needs with intelligent solutions. These advisors rely on GenAmerica Financial for access to industry-leading products and support services.

Our affiliate, General American Life Insurance Company, underwrites and issues most of the life insurance policies that are purchased by the clients of our independent representatives. All such policies are fully backed by General American Life. GenAmerica Financial and General American Life are wholly owned subsidiaries of MetLife, Inc., one of the world's largest financial services companies.

Serving Advisors Who Serve You
Where do you turn for good, sound advice on insurance and related financial concerns? Although the choices are endless, it's vitally important to work with an individual you trust—someone who will listen to your concerns and goals, analyze your needs and circumstances, and recommend effective solutions.

At GenAmerica Financial, we support outstanding insurance-based advisors who are truly independent—they own and operate their own professional practices. They have the skills, knowledge, experience and integrity to provide the right financial solutions for you, your family or your business. Our role is to help them put the solutions in place, through highly competitive products and first-rate services. The better we serve these independent advisors, the better they can serve you.